Discover Sweet
Meet Charlie Lester-Rosson
Meet Charlie, a local shredder based out of the Bay Of Plenty. She's not just a class bike rider, but she's also a legend off the bike too. As one of our rad ambassadors, Charlie lives and breathes the Sweet Protection lifestyle. Here's a bit of a Q & A session we had with Charlie to delve a little in to her world.
Caleb's European World Cup Season
While we bundled up to survive the Kiwi winter, Caleb headed to warmer pastures to race the U21 World Cup XC season in Europe. It's been a trip of highs and lows, but plenty of learnings and rad experiences. We had a quick catch-up to hear about it so far.
Welcome Ben Richards
We're stoked to welcome fellow Kiwi and one of the biggest Freeski talents right now to the Sweet Protection NZ family. Ben, raised in the picturesque town of Wanaka, was basically born with a pair of skis strapped to his feet.
